Product detail fixed in writing
A brand programme starts from the product as the client sells it. Material, dimensions, colour, appearance and packaging are written down before sourcing starts, together with the quantity, target price and target market the order has to meet.
- What this covers
- Material, dimensions, colour, appearance and packaging as stated by the client, with the quantity, target price and target market around the order.
- Checkpoint
- The written requirement is confirmed with the client before sourcing begins.
- On record
- The requirement brief.